Beyoncé’s hair has been a focal point throughout her career, evolving with each phase of her life. From her iconic platinum blonde curls at the Grammy Awards to her dramatic chop after becoming a mother, her hair has always been a topic of discussion. With the recent announcement of her new hair care brand, Cécred, Beyoncé is delving into the world of hair care, drawing from her family’s knowledge of maintaining healthy hair. Growing up in her mother’s salon, Beyoncé learned the importance of nourishing and caring for textured hair, which has influenced the development of Cécred.
Beyoncé’s perfectionist nature and dedication to excellence are evident in the creation of Cécred. Working closely with her longtime hair stylist, Neal Farinah, Beyoncé spent time during the pandemic developing and testing ingredients for the brand. The products feature a patent-pending bioactive keratin ferment derived from honey, keratin, and lactobacillus ferment, which helps repair hair of all textures. The name Cécred symbolizes the sacred act of caring for one’s hair and the importance of passing down family rituals and knowledge. Additionally, Cécred will partner with Beyoncé’s philanthropic foundation, BeyGOOD, to provide scholarships and grants to aspiring stylists in the salon community.
Cécred’s product line is designed to cater to a diverse range of hair types, from straight to coily and everything in between. The collection includes a clarifying shampoo, deep conditioner, strengthening hair mask, and more, all infused with a signature scent called Temple Oud. The products are housed in containers inspired by ancient stone structures, highlighting the blend of science and ancestral knowledge that went into their development. Farinah praised the line’s repair capabilities, particularly the moisturizing hair oil which helps combat damage from frequent hair coloring.
One of the key aspects of Cécred is its focus on inclusivity and dispelling hair care myths. Beyoncé’s vision for the brand is to celebrate hair rituals across cultures and provide effective products for all hair types. Following a transformative experience using Cécred products, ELLE.com associate beauty e-commerce writer Carol Lee noted a significant improvement in her scalp health and hair condition. The products left her hair moisturized, shiny, and tangle-free, allowing her to extend the time between washes. Cécred’s efficacy and results-driven approach make it a recommended choice for anyone seeking to improve their hair care routine.
After months of anticipation, Cécred is finally available for purchase exclusively on Cécred.com. The foundation collection includes a range of products designed to address various hair care needs, from scalp health to deep conditioning. Beyoncé’s commitment to excellence, inclusivity, and ancestral knowledge is evident in the creation of Cécred, making it a unique and highly anticipated addition to the hair care industry. Whether you have straight, wavy, coily, or damaged hair, Cécred aims to provide a sacred and effective hair care experience for all.
