Loewe startet den Fashion-Monat auf unerwartete Weise – mit einer Beauty-Kollaboration. Das spanische Modehaus ist bekannt für seinen ästhetisch ansprechenden Botanical Rainbow-Duft, und die heutige Ankündigung betont die botanische Natur der Düfte: Drei der ikonischsten Düfte des Rainbow wurden mit Verschlüssen der Porzellanfirma Lladró neu interpretiert. „Diese handgefertigten blumenförmigen Verschlüsse ergänzen drei Schlüsseldüfte unserer Botanical Rainbow-Kollektion“, erklärt Loewes Parfümeurin Núria Cruelles. Die Blumenverschlüsse, die in Valencia, Spanien, handgefertigt sind, zieren 001 Woman (ein duftiger Duft mit Jasmin, Leinen und Moschus), Agua Drop (ein holzig-amberfarbener Duft mit Bergamotte und Orangenblüte) und Earth (ein blumiger Amberduft mit Trüffel, Birne und Veilchen). „Kein Blumenverschluss gleicht dem anderen, da sie alle handgefertigt und handbemalt sind, was sie besonders macht.“
Die Loewe x Lladró-Kollektion ist hier erhältlich. Loewe’s collaboration with Lladró is not the only news coming out of the fashion house lately. The brand recently announced that it was moving its next show from Paris to New York City during New York Fashion Week. The show, scheduled for February 11th, will showcase Loewe’s Fall/Winter 2022 collection and promises to be an exciting event for fashion enthusiasts. The decision to move the show to New York was made in an effort to reach a wider audience and attract more attention to the brand. Loewe’s creative director, Jonathan Anderson, is known for his innovative approach to fashion and this move is sure to generate even more buzz around the brand.
In addition to the upcoming show in New York, Loewe has also been making headlines for its sustainable initiatives. The brand recently announced a partnership with the environmental organization Parley for the Oceans to create a collection of upcycled bags made from marine plastic waste. The bags, which are part of Loewe’s ongoing commitment to sustainability, are not only eco-friendly but also stylish and practical. This collaboration is just one example of how Loewe is working to reduce its environmental impact and create a more sustainable future for the fashion industry.
Loewe’s commitment to sustainability is further exemplified in its fashion collections, which often incorporate organic materials, recycled fabrics, and eco-friendly production methods. The brand’s Botanical Rainbow collection, for example, features fragrances that are made with natural ingredients and packaged in recyclable materials. By prioritizing sustainability in both its beauty and fashion offerings, Loewe is setting a positive example for other luxury brands to follow. As the fashion industry continues to grapple with issues of sustainability and environmental impact, Loewe’s efforts are a step in the right direction towards a more responsible and ethical future for fashion.
Overall, Loewe’s collaboration with Lladró and its focus on sustainability are indicative of the brand’s commitment to innovation and creativity in the fashion industry. By partnering with a renowned porcelain company and exploring new ways to showcase its fragrances, Loewe is breaking boundaries and pushing the boundaries of traditional fashion and beauty collaborations. The brand’s decision to move its show to New York and its dedication to sustainability further demonstrate its forward-thinking approach to design and business practices. As Loewe continues to evolve and adapt to the changing landscape of the fashion industry, it is sure to remain a key player in shaping the future of luxury fashion for years to come.
