Makeup lovers understand the struggle of searching for misplaced beauty products in their overflowing cabinets, hoping to rediscover a long-lost favorite. The quest for the perfect makeup look can sometimes lead to unexpected changes, like stepping out of a comfort zone and opting for an old favorite like the iconic MAC Ruby Woo lipstick. As the first lipstick many people ever received, Ruby Woo holds a special place in the hearts of beauty enthusiasts, with its vibrant red-blue hue and matte finish setting it apart from other lipsticks in the market.
Ruby Woo’s creation was inspired by the success of MAC’s Russian Red, a bold red lipstick favored by celebrities like Madonna. MAC sought to create a more universally flattering red shade, resulting in Ruby Woo’s launch in 1999 as part of the Retro Matte collection. Its blue undertone and versatility on various skin tones quickly made it a cult favorite among makeup enthusiasts, attracting fans like Rihanna and Tracee Ellis Ross. Ruby Woo’s signature blue-red hue has become recognizable on lips worldwide, empowering women to embrace bold, assertive looks with confidence.
In addition to Ruby Woo, MAC’s Heroine lipstick marked a shift towards experimental colors, offering a vibrant violet shade for those seeking to make a powerful statement with their makeup. Launched in 2013 alongside the Reel Sexy collection, Heroine gained popularity for its boldness and versatility on all skin tones, further cementing MAC’s reputation for offering inclusive and diverse beauty products. The success of Heroine and Ruby Woo showcases MAC’s commitment to breaking down beauty barriers and celebrating individuality through makeup.
Despite the constant influx of new beauty brands and products, MAC has remained a staple in cosmetics bags for 40 years, thanks to its iconic lipsticks that have transcended trends to become symbols of empowerment and self-expression. Whether it’s the classic red of Ruby Woo or the daring violet of Heroine, MAC’s lipsticks continue to inspire makeup enthusiasts to embrace their individuality and express themselves confidently through beauty. As MAC celebrates four decades of success, it’s clear that the brand’s enduring connection with consumers goes beyond makeup—it’s a lifestyle that celebrates diversity, inclusivity, and the power of self-expression.
